A square in midtown Manhattan, formed by the intersection of Seventh Avenue, 42nd Street, and Broadway. Early known as Longacre Square, it was renamed for the building (1903) formerly occupied by The New York Times, which still transmits news on a band of electric lights mounted across its facade. It was transformed in the 1990s from a seedy urban core to a brightly lit hub of tourism and high-powered corporate consumerism. Today, the square and the area around it, with theatres, movie houses, amusement centers, and a vast subway station beneath, is one of the world's major entertainment districts. It is a tradition for crowds to gather there on New Year's Eve to welcome the new year.
POPULAR SIGNS:More signs
NEW SIGNS:More signs