The Magnificent Mile is a portion of North Michigan Avenue stretching from the border of the Chicago Loop to Oak Street. This prestigious residential and commercial artery got its nickname in the 1940s from Arthur Rubloff, a real estate developer. Part of Daniel Burnham's Plan of Chicago, it was constructed during the 1920s to replace Pine Street. It includes some of the world's finest restaurants, hotels, luxury retailers and several of the tallest buildings in the United States. It caters primarily to tourists and the affluent. Four of the 85 tallest buildings in the world are located along the Magnificent Mile. It receives more than 22 million visitors annually. In recent years the Magnificent Mile has added trees and flower-filled medians to reflect the changing seasons. The tradition of lighting the trees of the Magnificent Mile to start the holiday season extends for over forty years.
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