Lewis and Clark discovered the town of Wisdom in Montana in 1805, although there was nothing when they got there except three rivers. By then they were running out of whisky and tobacco. They decided to flatter President Jefferson ‒ who was bankrolling the job ‒ by naming the waterways after his best points (the other two were called philosophy and philanthropy, which is supporting worthy causes like buying more whisky and tobacco).
Later someone renamed the rivers Big Hole, Beaverhead and Ruby. The town of Wisdom kept its name. So it still sounds like a smart place to invest money as opposed to pouring it down the drain.