So you’re driving along a dry river bed on the way to Las Vegas and you’re dreaming of a soda to fix your thirst. What the heck, you take a chance because you might just have found a sleepy hollow with liquid refreshment included in the deal. The natural soda spring is not remotely what you hoped for, although the local Indian folk did hang around there until the US Army built a fort.

In 1944 a self-proclaimed preacher decided to sell bottled water to fund his radio station operation. His slogan was “the last word in health”. So he called his miracle potion ZZYZX Mineral Water, which he figured would be easy to find in the phone book.